Determinants of entrepreneurial orientation among muslim students in Kenya: A case of United States international University-Africa
Keywords:
entrepreneurship, entrepreneurship orientation, innovation students, proactive-ness, risk takingAbstract
Entrepreneurial orientation is one of the very essential main factors for any nascent entrepreneur
to launch their own enterprise. Many studies on entrepreneurial orientation have been conducted
to identify the principal factors which affect entrepreneurs’ ability to be engaged in own
business. The purpose of this study was to confirm the dimensionality of Entrepreneurial
Orientation (EO) based on an exploration of its constructs among Kenyan university business
students in United States International university-Africa(USIU-A). A cross-sectional survey
approach was conducted targeting students at USIU-A university. A descriptive quantitative
research design was implemented for this study and the information gathered from the
questionnaires was used to interpret and understand the significance of the study in relation to
the selected target population. Using a sample of 150 students, the hypotheses were developed
and tested using structural equation modeling. The findings revealed that EO in the Kenyan
context was a three- factor instrument consisting of the three constructs: risk-taking,
innovativeness and pro-activeness which had a strong correlation with the attitude of business
students on entrepreneurial orientation. This study provides better comprehension into
entrepreneurial orientation constructs among students in Kenya. Given the imperative need for
universities to monitor and improve the entrepreneurial orientation and spirit among business
students, this study can help business students to understand better regarding the business
attitude they need to maintain, which can help them to improve proactive personality and
formulate effective business strategies in the future.
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